12 simulators, real experiences without risk – Volvo Safety Town
Volvo For Safety is a modern, mobile educational space that teaches participants in a practical and engaging way how to avoid hazards and respond correctly in road emergency situations. The project travels across Poland, raising road safety awareness among drivers, passengers, and pedestrians.
Learning Through Experience
The Safety Town was created based on the idea that the most effective form of education is hands-on experience. It is not a traditional training event — it is an interactive simulation center where participants can safely experience road situations that often have serious real-life consequences.
At the heart of the project are 12 simulators of accidents and road incidents, faithfully recreating real driving scenarios. Participants can experience, among others:
- vehicle rollovers,
- low-speed collisions demonstrating the force of impact,
- situations leading to head injuries,
- reactions to sudden and unpredictable road events.
Each zone is designed so that participants not only see the hazard but also feel it, understand its consequences, and remember the correct behaviors for the future
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Technology and Emotions as the Foundation for Lasting Change
Volvo For Safety uses modern simulation technologies, multimedia educational stations, and support from qualified road safety instructors. The program combines expert knowledge with emotional experience — an element that specialists consider crucial for creating lasting changes in participants’ attitudes.
Volvo Karlik Returns to Motor Show
The brand’s presence at the fair runs alongside the Volvo For Safety project, emphasizing a consistent approach to automotive design focused not only on elegant styling and modern technologies but, above all, on safety.
Motor Show is a space for presenting the latest trends, technological innovations, and market premieres. Volvo Karlik’s return represents a step toward closer engagement with customers, automotive enthusiasts, and the industry. Visitors can not only see the latest models but also experience Volvo’s safety philosophy in practice.
Shared Responsibility for Safety
The Volvo For Safety project aligns with the brand’s global safety philosophy, which for decades has aimed to minimize road traffic casualties. The brand’s mission is best captured by the slogan: “Zero fatalities, zero accidents.” The initiative highlights that safety depends not only on vehicle technology but primarily on the awareness, decisions, and responsibility of road users.
This initiative serves as a reminder that every journey begins with the driver’s choices — and that knowledge and experience can save lives.